Marketing & Business Degree Level Educational Books - 22 Books in Glasgow, South Lanarkshire for sale
On offer are 22 Marketing and Business degree level educational books. These books are in excellent condition. They were purchased to assist acheiving a business and marketing degree at Glasgow University. All 22 books were purchased new and have a total individual purchase value of around several hundred pounds. A superb opportunity for any student studying marketing or an indivudual looking to gain knowledge on the topic. I detail below a list of all 22 books: 1. Internet Marketing 3rd Edition - Strategy, Implementation & Practice (Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston & Richard Mayer) 2. Integrated Marketing Communications 2nd Edition (David Pickton & Amanda Broderick) 3. Strategic Brand Management - Internation Edition (2nd Edition) Building, Measuring & Managing Brand Equity (Kevin Lane Keller) 4. The Business Marketing Course 2nd Edition - Managing in Complex Networks (David Ford, Lars-Erik Gadde, Hakan Hakansson & Ivan Snehota) 5. Services Marketing - 2nd Edition - Internation Edition - Integrated Customer Focus Across The Frm (Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler) 6. Tourism Principles & Practice - 3rd Edtiion (Chris Cooper, John Fletcher, Alan Fyall, David Gilbert & Stephen Wanhill) 7. Human Resourse Management - Theory & Practice - 3rd Edition (John Bratton & Jeffrey Gold) 8. Marketing Research - An Integrated Approach - 2nd Edition (Alan Wilson) 9. Managing Customer Relationships - A Strategic Framework (Don Peppers & Martha Rogers) 10. Supply Chain Strategies - Consumer Driven & Customer Focused - Tony Hines 11. Principles & Practice of Marketing - 4th Edition (David Jobber) 12. Global Marketing - 3rd Edition - A Decision Orientated Approach (Svend Hollenson) 13. Consumers - Internation Edition - 2nd Edition (Arnould, Price & Zinkhan) 14. Retail Marketing - 2nd Edition (Peter McGoldrick) 15. The Marketing of Sport (John Beech & Simon Chadwick) 16. People Resourcing - Contemporary HRM In Practice - 3rd Edition (Stephen Pilbeam & Marjorie Corbridge) 17. Strategic Marketing - Creating Competitive Advantage (Douglas West, John Ford & Essam Ibrahim) 18. Marketing Changes (Susan Hart) 19. Learning & Development - Processes, Practices & Perspectives at Work (Stephen Gibb) 20. The Oxford Handbook of Work & Organization (Stephen Ackroyd, Rosemary Batt, Paul Thomson & Pamela S. Tolbert) 21. Comtemporary British Society - 3rd Edition (Nicholas Abercrombie & Alan Warde) 22. Business Student's Handbook - 2nd Edition - Learning Skills for Study and Employment ( Sheila Cameron)